While there are other forms of digital marketing, content marketing is by far the most effective because you can show off your expertise. Content marketing is also one of the most cost-efficient ways to distribute your product or service.

Your posts lack engagement, and you are losing followers not because the algorithm doesn't like you or has something against you. Your post engagement or followers don't skyrocket because you create the wrong content and target the wrong audience.

Content marketing is a strategic approach that focuses on creating and distributing valuable content.

Valuable content can take on different forms, such as a tip that you post online, a client testimonial, or motivational posts.

Everyone is using social media. Whether you are using TikTok or not, you have seen TikTok content to a certain extent. It did not take long for TikTok's content to appear on other social media platforms like Instagram or Facebook..