Why your business needs a blog

#1 Show Expertise 

A blog isn't just a section of your website; it's a testament to your knowledge and proficiency in your domain. Every post you publish serves as evidence of your industry understanding, experience, and commitment to providing value. By consistently sharing insightful content, you not only educate your visitors but also position yourself as a thought leader. Over time, this helps in building trust and credibility, ensuring that when visitors think of expertise in your field, your brand stands at the forefront of their minds.

Beyond showcasing expertise, a blog transforms your website from a mere digital business card into a dynamic resource hub. It becomes a destination where visitors return repeatedly, seeking answers to their questions or insights into industry trends. This constant influx of returning visitors not only boosts your site's traffic but also increases the chances of converting these visitors into loyal customers. By offering valuable content, you make your website a go-to source of information in your niche, fostering deeper connections with your audience.

#2 SEO

Harnessing the power of SEO is like having a backstage pass to the biggest digital party: Google's front page. Tools like Ubersuggest are your guides in this endeavor, not just simplifying the murky waters of SEO but also throwing in brilliant content ideas tailored to what the audience is actively searching for.

Now, here's the deal: while we all wish a one-and-done blog post could skyrocket us to the top, the reality is a bit grittier. Consistency is key. Think of your blog as a garden. The more you nurture it with regular, valuable posts, the more it flourishes, catching Google's ever-watchful eye. Each post, infused with the right keywords and quality, boosts your chances of climbing those rank ladders.

But, and this is a big 'but,' the SEO game is ever-evolving. Google, with its mysterious algorithms, loves to keep us on our toes. So, you can't just set it and forget it. You've got to be on the ball, keeping tabs on their latest antics and guidelines. Why? Because even a minor algorithm tweak can shake up your rankings for better or worse. Stay informed, stay agile, and, for heaven's sake, never stop learning if you're serious about this SEO gig.

#3 Place to link back to from social media 

Social media platforms serve as powerful tools in driving followers towards deeper, more valuable content on your website. Whenever you craft a post or share a story, it's an opportunity to nudge your followers to explore your blog.

Take, for instance, Pinterest. This platform is particularly great for driving genuine, interested traffic towards your website. As a visual search engine, it can highlight and amplify your blog's content, directing users to dive deeper into topics they're intrigued by.

Every piece of content we, as entrepreneurs, upload online needs to serve a purpose. If you are uploading content that does not serve a purpose, you need to rethink your content strategy. Every post, every story, and every pin should cater to a broader goal - whether that's lead generation, brand awareness, or fostering engagement. It needs a purpose, a damn good reason for being there.

While it's great to build a following online, you also want that these followers convert into customers. One way to do this is by uploading snippets of your blog post into your caption and directing followers to your blog to read the entire post. 

Building a strong online following is great, but the ultimate win is converting these followers into committed customers. An effective tactic is to tease your audience with snippets of your blog content in your social captions, enticing them to click through and read the full article. And once they're on your blog/website, lure them a step further by offering relevant freebies or checklists. The freebie should have a direct correlation to the consumed content to be relevant. Before you realize it, they've not only consumed your content but also opted into your email list, widening your engagement funnel.

You can check out my previous post to see why having an email subscriber list is important to have. 

How to make a blog post great?

Easily Skimmable: Let's be real, in the fast-paced digital age, not everyone has the time to delve deep into every line and read every pharapag. Design your blog post for both the reader on the go and the deep diver. Use headers, bullet points, and bold text to break up content and highlight key takeaways, ensuring that even a quick scroll offers value. 

You can summarize the entire blog post into a few bullet points and put them at the beginning for everyone who just wants to skim the post. 

Include Links: Back up your claims, provide additional resources, or simply give credit where it's due by embedding relevant links. Internal links guide readers to other sections of your site, boosting time spent on your website, while external links to reputable sources enhance your credibility.

Go into Depth: While skimmability is crucial, depth remains indispensable. Diving deep into a topic not only showcases your expertise but also offers readers comprehensive insights. Thorough research, expert opinions, and unique perspectives can turn your post from just another article to the go-to resource on the topic.

Know Your Audience: This can't be stressed enough. Tailor your content to address the needs, curiosities, and pain points of your specific audience. Speak their language, engage with their feedback, and continually adapt. When readers feel that a post 'gets them,' they're far more likely to engage, share, and return.