How to increase Instagram post engagement?
The biggest misconception is having tons of followers to be successful online. That's not true. Having an engaged following is way more valuable than tons of followers who do not care about you. So here my five tips on how to increase post engagement:
Tip 1: Reply to comments
When you post content to your Instagram feed, it is important to reply to comments. Avoid responding to comments with a simple "Thanks" and, instead, ask a question. Answering comments with a question will help you prolong a conversation, and I always say conversations lead to relationships.
Tips 2: High-Quality Content
Posting high-quality images designed for your niche will increase likes and comments. In my book, Instagram Strategies and Tactics, I have an entire chapter dedicated to creating high-quality content. The key to producing high-quality content is using different angles, image depth, and playing with light. Avoid unsharp and blurry images!
Tip 3: Include a CTA
A CTA short for "call to action" should be included in all your posts. A clear "call to action" could be encouraging your followers to leave a comment, visiting your blog post, or sending you a direct message. Don't expect a follower to take action if you don't specifically tell them what to do.
Tip 4: Use IG Story Tools
Embellish your Instagram Story with GIFs, Story Stickers, or text overlay. I created my own Instagram Story Sticker, the difference between a sticker and GIFs is simple. When you blow out GIFs, they will get super pixelated, whereas a sticker will stay crisp and sharp.
Use tools like the Poll feature to increase engagement and invite users to take action. The more you include users in your story, the longer these users will stick around and watch your entire story.
Tip 5: Video Post and Carousel Post
Video content is another way to capture a user's attention. The best practice is to use an eye-catching thumbnail to motivate a user to watch your video. You can post longer-form videos on your IGTV and post the preview on your Instagram feed.
Another effective way to increase post engagement is to post a carousel post. The most efficient way to use the carousel post feature is to tell a story with each square. A user would have to swipe through the posts to get the full scope. For example, you can say, "3 important factors every IG Bio should have." In each square, you further elaborate.
Thanks for stopping by!
Talk soon,
Nina
P.S: Don’t forget to get my free Instagram Cheat Sheet, “10 Posting Ideas.” Send me the Instagram Cheat Sheet to my email inbox.