How do you craft the perfect email?
This is part 2 on how to craft a killer welcome email sequence. If you haven't read part one be sure to check out my blog post before you continue with this article. In my previous blog post, I explained the reason why welcome sequences matter and how to plan them. Today, I want to talk about how to craft the prfect email and how to set up the email flow.
Crafting the Perfect Welcome Email
With your strategy in place, it's time to dive into the creative process of crafting the perfect welcome email. These emails serve as the heart of your sequence, and they need to hit the mark. Here's what you should consider:
Subject Line: The subject line is the gatekeeper to your email. Keep it concise and engaging, sparking curiosity and promising value. If you’re sending out a welcome coupon code, make it clear in the subject line.
Sender's Name: Consider who your subscribers want to hear from. If you are a solopreneur or have a small team, using your name as the sender's name is recommended.
Preheader Text: Use the preheader text wisely to entice your readers further. Play with different preheaders, and consider including emojis.
Personalization: Use personalized elements like the subscriber's name and segment your list for tailored content.
Content: The content of your welcome email should be warm, inviting, and informative. Introduce your brand, express gratitude, and lay out what subscribers can expect from future emails.
P.S: Adding a P.S at the end of your email is a great placement for a callout. Whether for the reader to take action or to highlight an important point.
Call to Action (CTA): Every email should have a purpose. Make it clear with a compelling CTA.
Design: Your email should be visually appealing and easy to read. Use clean, mobile-responsive designs with attention to typography, colors, and images.
The Welcome Sequence Flow
A well-structured welcome email sequence isn't just about sending a single message. It's a series of emails designed to guide your subscribers from their first interaction with your brand to becoming active and engaged customers.
Let's break it down:
Initial Welcome Email: This kicks off the sequence, making a great first impression, expressing gratitude, and setting the stage for future interactions.
Follow-Up Emails: Subsequent emails can vary depending on your goals. Consider sending educational content, special offers, or reminders to connect on social media.
Timing: The timing between emails matters. A common sequence might include an initial email, a follow-up after a few days, and then periodic emails over the coming weeks or months.