20 Email Marketing Tips

Tip 1: P.S Strategy

Include a P.S after your signature. The majority of readers will read the first and last sentence of your email. Place important calls outs in your PS.

Including a P.S. (postscript) after your signature is a clever way to grab the attention of your readers. Studies have shown that many people tend to read the first and last parts of an email, so strategically placing important information or calls to action in the P.S. section can effectively convey your message. By adding a P.S., you provide a final opportunity to reinforce key points, highlight special offers, or encourage further action from your recipients. This simple yet powerful technique can help increase engagement and drive desired outcomes in your email communications.

Tip 2: Resend Unopened Emails

Resending unopened emails with a different subject line is a smart strategy to maximize your email open rates and engagement. By segmenting your email list based on recipients who did not open the initial email and then sending it again with a new subject line, you give yourself another chance to capture their attention.

Tip 3: Avoid Overwhelming Subscribers

Overwhelming subscribers with too many emails in a short timeframe can lead to email fatigue and ultimately diminish engagement. Instead of bombarding your audience with a high volume of emails, focus on delivering valuable and relevant content at a frequency that aligns with their expectations and preferences.

Tip 4:  Making Unsubscribing Difficult

Subscribing, as well as unsubscribing, should be easy. If you complicate the unsubscribing process and let your subscribers jump through five different hoops to get rid of your emails, they will instead mark your email as junk, which can hurt your email delivery.

Tip 5: Neglecting to Monitor and Optimize your Sequence.

Neglecting to monitor and optimize your email sequences is a missed opportunity to enhance their effectiveness and maximize results. While email sequences can be powerful tools for nurturing leads and driving conversions, they require ongoing attention and refinement to truly deliver their full potential. Once you've collected sufficient data on the performance of your email sequences, it's essential to review and analyze this information regularly. By identifying patterns, trends, and areas for improvement, you can make informed decisions about how to optimize your sequences for better engagement and results. Whether it's adjusting the timing, content, or messaging of your emails, continuously iterating and fine-tuning your sequences is key to keeping them relevant, engaging, and effective over time.

Tip 6: A/B Testing

A/B testing is a valuable tool in your email marketing toolkit, allowing you to refine your content and strategies for better engagement. By comparing different versions of your emails with small variations, such as subject lines, calls to action, or graphics, you can gather data on what resonates most with your audience. This data-driven approach helps you make informed decisions about which elements are most effective in driving opens, clicks, and conversions.

Remember, when conducting A/B tests, it's important to focus on changing just one element at a time while keeping all other variables constant. This ensures that the results of your test are accurate and actionable. For example, if you're testing subject lines, create two versions of your email with identical content but different subject lines. By analyzing the performance of each variant, you can determine which subject line generates higher open rates and use that insight to optimize future campaigns.

Tip 7: Compliancy

Staying aware of email marketing regulations and ensuring compliance is essential for maintaining trust with your subscribers and avoiding legal issues. Spam laws are designed to protect consumers from unsolicited and potentially harmful email communications. As an email marketer, it's crucial to familiarize yourself with these regulations and adhere to best practices.

One of the key requirements of email marketing regulations is obtaining consent from subscribers before sending them emails.

Tip 8: Email Design

Keep your emails short so they can be easily scanned by the reader. Use visual hierarchy to make your emails more appealing. Visual hierarchy involves organizing elements within your email in a way that directs the reader's attention and guides them through the content. This can be achieved through strategic use of font size, color, and formatting to highlight important information and create a logical flow.

Tip 9: The Subject Line

Keep it concise and engaging, sparking curiosity and promising value. If you’re sending out a welcome coupon code, make it clear in the subject line.

Tip 10: Senders Name

Consider who your subscribers want to hear from. If you are a solopreneur or have a small team, using your name as the sender's name is recommended. It can create a sense of familiarity and authenticity. This personal touch can help build rapport with your audience and increase the likelihood of your emails being opened and engaged with. If you have a larger team or a larger organizaiton user your brand name.

Tip 11: Include a CTA

Every email should have some sort of call to action. You want to tell your readewrs what to do next. Whether it's clicking a link, making a purchase, or signing up for an event, your CTA should clearly communicate what you want your audience to do next.

When crafting your CTA, it's important to make it concise, actionable, and relevant to the content of your email. Use strong and persuasive language that encourages immediate action, such as "Shop Now," "Learn More," or "Get Started.

Tip 12: Emojis in Subject Line 

Adding emojis to your email subject lines can be an effective way to capture attention and increase open rates. Emojis are visually appealing and can help your emails stand out in crowded inboxes. However, it's important to use emojis strategically and sparingly to ensure they enhance your subject line rather than detract from it.

When using emojis in your subject lines, consider the tone and personality of your brand, as well as the preferences of your target audience. Choose emojis that are relevant to your content and add value to your message.

Tip 13: Mobile-Responsive Designs

You need to choose a layout that is visually appealing to mobile users. Often email marketers get caught up in designing an email that looks amazing on Dekstop but is totally screwed on mobile. You should have a mobile-first mindset since that is the number one device people are using to check emails - 41% of opens happen on mobile devices, whereas desktop is only 16%.

Tip 14: Make It Personal

Infusing your emails with a personal touch is key to connecting with your readers on a deeper level and building stronger relationships. One effective way to achieve this is by adopting a conversational tone that feels authentic and relatable, as if you're chatting with a close friend.

Instead of using formal or overly professional language, write in a conversational style that reflects your personality and voice. Address your readers directly using "you" and "your" to create a sense of intimacy and inclusivity. Share personal anecdotes, stories, or insights that demonstrate your genuine interest in and understanding of your audience's needs and interests.

Consider incorporating elements of humor, empathy, or emotion to add warmth and personality to your emails. Use colloquial language, slang, or expressions that resonate with your target audience and make them feel like you're speaking their language.

Tip 15: Audience Segmentation

Utilizing audience segmentation in your email marketing strategy allows you to divide your subscriber list into smaller, targeted groups based on specific criteria such as demographics, interests, behaviors, or engagement levels. This enables you to deliver more relevant and personalized content to each segment, resulting in higher engagement, increased open and click-through rates, and ultimately, improved ROI for your email campaigns.

Tip 16: User Behavioral Triggers

By leveraging user behavioral triggers, the most common ones are abandoned cart emails and product review reminders, you can create personalized and timely interactions with your subscribers, driving engagement, nurturing customer relationships, and ultimately boosting sales and revenue for your business.

Abandoned cart: When a customer adds items to their online shopping cart but doesn't complete the purchase, you can automatically trigger an abandoned cart email to remind them to finalize their transaction. These emails typically include details about the abandoned items, and a clear call to action to encourage the subscriber to complete their purchase. By reminding customers of items they were interested in, you can recover lost sales and improve conversion rates.

Product reviews: After a subscriber has made a purchase, you can trigger automated emails asking them to leave a review or rating for the product they purchased. These emails can be sent a few days after the purchase, giving customers time to experience the product before providing feedback. By encouraging customers to leave reviews, you can gather valuable social proof, increase trust and credibility, and influence future purchasing decisions for other customers.

Tip 17: Best Sending Times

Considering your subscribers' time zones is crucial to ensure your emails are delivered at optimal times when they are most likely to be seen and engaged with. Sending emails during peak activity hours for your audience can increase the likelihood of your message standing out amidst the clutter of other emails in their inbox.

Additionally, tailoring your sending times based on the specific message or goal of your email can also enhance its effectiveness. For example, if you're promoting a weekend sale, sending the email mid-day on Thursday gives recipients enough time to plan and take advantage of the offer before the weekend begins. On the other hand, follow-up emails after a recent purchase may be best sent at a time when subscribers are more likely to be actively checking their inbox for updates or information.

Tip 18: Font

Selecting the appropriate font for your email content is essential to ensure readability and engagement among your subscribers. Opting for a clear and easy-to-read font is paramount, especially considering that many recipients may be viewing your emails on mobile devices. Arial is a popular choice and my number one choice for its clarity and readability across various platforms.

On the other hand, I strongly recommend to stay away from fonts like Times New Roman, which appear outdated and less legible, particularly on mobile screens.

Tip 19: Fomo / Scare City

Creating a sense of urgency or scarcity (often referred to as FOMO, or fear of missing out) in your email campaigns can be a powerful tactic to drive action and conversions. By emphasizing limited-time offers, exclusive deals, or low stock availability, you can motivate subscribers to act quickly to avoid missing out on the opportunity.

For example, you might highlight that a sale is ending soon, or that there are only a few items left in stock or only a certain amount of tickerts left to an event. This encourages recipients to take immediate action, increasing the likelihood of conversion.

However, it's important to use this tactic sparingly and transparently, ensuring that any urgency or scarcity communicated in your emails is genuine. Overusing or misrepresenting scarcity can lead to distrust among subscribers and ultimately harm your brand reputation.

Tip 20: Content Teaser

Incorporating content teasers into your email marketing strategy can help pique the interest of subscribers and entice them to engage further with your content. A content teaser offers a glimpse or preview of the valuable information or resources that await recipients, encouraging them to click through to your website or landing page for the full experience.

For instance, you might include a brief excerpt or summary of an upcoming blog post, podcast episode, or video tutorial in your email. This teaser should be compelling enough to capture attention and spark curiosity, prompting recipients to want to learn more by clicking on the provided link.